A Balance between Eros and Logos


The creative process, when it blossoms into its most fruitful expression, will always be a play between the conscious and unconscious mind. We need both when we create. We cannot force creativity into being by pure conscious force—just as we cannot solely depend on the unconscious mind when we want to express whatever we envision.

The conscious mind helps us with the craftsmanship, with planning, with execution of the idea, with knowledge, and, yes, at times also with forcing the creative process into its initial stages. But the conscious mind will never spring into life the new idea, the new expression, the complete new vision; it will not be the creative force as such. That’s where the unconscious mind comes into play. The unconscious mind will suddenly make us see things in a different light, it will act through our instincts and make us do something we otherwise wouldn’t have done, it will make us do errors that might turn into expressive and complete new work of art; the unconscious mind is the creator within us, but it needs the conscious mind to bring the idea into life.

We have all experienced how our unconscious mind can help us solve a problem we have been struggling with. We can bend our mind over without finding the solution, but then when we give up and go to sleep, next morning the solution suddenly appears out of nowhere. That’s when the unconscious mind has done the work for us—while we were sleeping. First time it happens it’s quite a revelation—and a delightful such.

As artists or creative beings we need to find a balance between these two paired processes. And we need to acknowledge both as inseparable elements of the creative process. For me this is another example of the polarity between Eros and Logos from the Greek mythology. I have previous used these terms to describe the creative process; such as in the posts Like Roots to a Plant and A Tool for Our Heart and Soul. Here and now I use Eros and Logos more in a Jungian understanding, although the first Greek origin is still valid. According to Platon Eros motivates all living beings to act upon their desires. The original understanding of Eros is «love» although Eros has also been used in philosophy and psychology in a much wider sense, almost as an equivalent to «life energy». Logos on the other hand was by Greek philosophers, especially Heraclitus and Plato, used to mean something akin to the rational structure and order of the universe. In the psychologist Carl Jung’s approach, Logos vs. Eros was represented as «science vs. mysticism», or «reason vs. imagination» or—as I use it here—«conscious activity vs. the unconscious».

In his book «Widening the Stream» David Ulrich view Eros as passion and Logos as the discipline required to cleanly embody our insights. He writes; «as soon as our attention can expand to embrace these opposing, alternating forces—our passionate longing and our disciplined intent—we come into a greater alignment, activating our creative energies and attracting a new quality of heightening being».

A Balance between Eros and Logos


The creative process, when it blossoms into its most fruitful expression, will always be a play between the conscious and unconscious mind. We need both when we create. We cannot force creativity into being by pure conscious force – just as we cannot solely depend on the unconscious mind when we want to express whatever we envision.

The conscious mind helps us with the craftsmanship, with planning, with execution of the idea, with knowledge, and, yes, at times also with forcing the creative process into its initial stages. But the conscious mind will never spring into life the new idea, the new expression, the complete new vision; it will not be the creative force as such. That’s where the unconscious mind comes into play. The unconscious mind will suddenly make us see things in a different light, it will act through our instincts and make us do something we otherwise wouldn’t have done, it will make us do errors that might turn into expressive and complete new work of art; the unconscious mind is the creator within us, but it needs the conscious mind to bring the idea into life.

We have all experienced how our unconscious mind can help us solve a problem we have been struggling with. We can bend our mind over without finding the solution, but then when we give up and go to sleep, next morning the solution suddenly appears out of nowhere. That’s when the unconscious mind has done the work for us – while we were sleeping. First time it happens it’s quite a revelation – and a delightful such.

As artists or creative beings we need to find a balance between these two paired processes. And we need to acknowledge both as inseparable elements of the creative process. For me this is another example of the polarity between Eros and Logos from the Greek mythology. I have previous used these terms to describe the creative process; such as in the posts Like Roots to a Plant and A Tool for Our Heart and Soul. Here and now I use Eros and Logos more in a Jungian understanding, although the first Greek origin is still valid. According to Platon Eros motivates all living beings to act upon their desires. The original understanding of Eros is «love» although Eros has also been used in philosophy and psychology in a much wider sense, almost as an equivalent to «life energy». Logos on the other hand was by Greek philosophers, especially Heraclitus and Plato, used to mean something akin to the rational structure and order of the universe. In the psychologist Carl Jung’s approach, Logos vs. Eros was represented as «science vs. mysticism», or «reason vs. imagination» or – as I use it here – «conscious activity vs. the unconscious».

In his book «Widening the Stream» David Ulrich view Eros as passion and Logos as the discipline required to cleanly embody our insights. He writes; «as soon as our attention can expand to embrace these opposing, alternating forces – our passionate longing and our disciplined intent – we come into a greater alignment, activating our creative energies and attracting a new quality of heightening being».