You may never have heard about the Brownie, the first easy to use camera introduced by Kodak. It was a huge success—it was the GoPro of 1901. Despite the fact that the latter is infinitely more advanced than the Brownie, both have one thing in common. Their introductions encouraged a more playful photographic approach. Without all the serious features that photographers have come to expect today, the Brownie seemed less like tools and more like toys. Even back then, the elitists scoffed, but amateurs picked up these magic boxes and started to have fun. The secret to the wild success of both the Brownies and GoPros was and are the features they don’t have.
Fun and simple cameras have a broad appeal. Consider the iPhone or any other smart phone, the most popular cameras in the world. Even kids know how to take photographs and scroll through the frames. And without the worry of making costly mistakes, the camera becomes an extension of who we are. Without the burden and expectation that comes with heavy and expensive gear, the photographer stops being concerned. And without the pressure of performing, we become more relaxed. When we let go of our self-critical bent, we take more risks.
Picasso famously said, “the chief enemy of creativity is common sense.” Common sense is a con artist that steals growth and joy. With age we become more and more conform, more practical, yes even cynical. We stop playing as we used to when we were kids.
If we want to grow as photographers, we need to let go, not think too much in terms of final result. Play more. Artists of all kinds know this. They allow themselves to doodle, sketch, play, iterate and test out new ideas. The musician practices a riff. The writer goes through rough drafts. The painter sketches her ideas. The poet jots down a few lines. The most productive practice happens when we can block the critical voices in our heads, when we can let our guard.
When we play more, we worry less and the creative juices flow without any effort at all. Play diminishes stress and helps us relax. Play and work is similar; it’s just that play is more fun. But don’t make the mistake that play isn’t profound. The neuroscientist Dr. Stuart Brown says, “Nothing lights up the brain like play. Play isn’t just for kids. It necessitates a mental shift that changes how we approach our work. In fact, we don’t stop playing because we grow old; we grow old because we stop playing. According to Dr. Brown, “When we stop playing, we start dying”. Which means, play isn’t just a game; it keeps us creative, flexible, and young.
Kids are creative without knowing what they have done. They make up games with toy cars and without self-awareness or a self-critical voice in their head; they let their creativity freely go where it may.
So why not try something you have never done? Why not take the risk to iterate and test out new ideas? Look deep within and you will see a creative force bubbling up inside. The force wants to be free. It wants to roam wild. Let it off leash and give it some space. Maybe it could even involve playing with a “simple” camera, such as a GroPro or just your cell phone.