Technology has helped us improve our creative output dramatically. It’s probably more obvious in photography than in any other creative endeavour. As a result, there are a lot more good photographers in the world. Good isn’t the big deal. Simply point and click. Yet, a few of the good photographers become truly great. Why is that?
Good is easy, but greatness is always hard. When I started out as a photographer, I wasn’t even good. Of course, that’s always how it is in the beginning. Back then, with manual and analogue film cameras, it was even harder to get started than today. Nevertheless, it didn’t take very long to become a pretty decent photographer, at least technically speaking. Getting beyond that level, though, is a much tougher travel—and still is today. Even these days with cameras that do all the thinking.
We all know it. It’s not the camera and it’s not their built-in ability to handle all the technical challenges that makes great photography. It’s still the photographer and his or her willingness to go beyond the obvious. The pursuit for great photography is a quest for hidden things. That’s why the best photographers are such a quirky bunch—like oddly equipped treasure hunters who get out into the world look for the magnificent. Leaving no rock unturned, they search high and low for the perfect shot. The result may still look like an easy accomplishment, but the truth is that effortless and deep photographs take decades of commitment to the craft.
When I teach photography, I am often asked for tricks that can make a student’s photographs better. The truth is, there aren’t any easy tricks that will quickly result in great photography. The curse of today’s technology is that it is fairly quickly to get good at it. That is literally the problem. It’s like inheriting money before you have learned the value of hard work.
Too much good too fast can distract us from a higher goal. When life is good, we stop trying so hard. That’s why so many of the great artists often started out starving. They weren’t only hungry for survival, their hunger infected their art. And, yes, I know it’s a cliché, but not completely. The American author Jim Collins distilled the curse of good in this way: “Good is the enemy of great”. He explained; “Few people attain great lives, in large part because it is just so easy to settle for a good life”.
When we become good, we might not see it this way. We think to ourselves, how can this be a curse? Good feels nice. But good is not a stable spot. We might soon becoming dissatisfactory with the result, particularly when we see others climbing higher than us and thus demoting us. When good is good enough, it stops the creative flow. Not good enough is what drives growth. It’s when we feel that we can still become better that we pursue that next level. And then do it again. And again.