What is that makes a photograph good? Photographers through all times have pondered over this question as have artists in any other creative fields about their kind work. There isn’t really a simple answer to the question, and the opinions are definitely divided. But some time ago I came across a book by the renowned, late photographer Andreas Feininger. The Complete Colour Photographer from 1969 is quite a thorough and remarkable book, and despite the title of the book it only has a handful of colour plates. Mostly the book consists of Feininger’s thoughts about photography, and he is expressing them very clearly and with sincerity.
One place he writes about what makes a photograph good. For him it comes down to four components: Stopping power, purpose and meaning, emotional impact and graphic quality. Let me quote a few phrases from the books, since I think Andreas Feininger has a very profound understanding and a useful perspective on what it is that makes a photo good.
«Stopping power: To produce any kind of an effect, a photograph must first of all be noticed. Unfortunately, today, people are so satiated with photographs that a picture must have some rather unusual qualities to receive attention. To command it, a photograph must have stopping power.
Stopping power is that quality which makes a photograph visually unusual – “outstanding” insofar as it stands out among other pictures. Its essence is surprise or shock effect. Without stopping power, photographs easily go unnoticed – and an unnoticed photograph is a wasted statement.
Purpose and Meaning: To make a photograph good, more is needed than stopping power which, in essence, is merely the equivalent of a blinker light – a device to attract attention. Having caught the observer’s eye, a photograph must have something to hold his [or her] interest. It must say something, give something, make the viewer think and somehow enrich the experience. It must have purpose and meaning.
Although the terms “purpose” and “meaning” are often used interchangeably, their connotations are subtly different, and I feel that this fine distinction can be of help to the photographer. As I see it, in photography, purpose is equivalent to the intent of the photographer – the “why” of the photograph; meaning is equivalent to the content of the picture – the “what” of the photograph.
Emotional impact: In a similar way that a photograph’s purpose and meaning are aimed at the viewer’s intellectual faculties, a picture’s emotional impact is directed towards the heart.
In order to create pictures with emotional impact it is essential that the photographer himself feels the emotions which he wishes to convey to others through his work. It is for this reason that I consider genuine interest in a subject the first condition for making good photographs.
Graphic Quality: In order to communicate, a photographer must express his intent with graphic means – the lines, forms, colors, and other marks which form the picture, the instruments of visual representation indispensable to expressing ideas, concepts, and images through the medium of photography which in combination give a photograph its graphic quality.»
Andreas Feininger’s work has delighted millions of people all over the world. His pictures appeared in many European and American magazines – notably in Life, for which he was a staff photographer for nearly twenty years.