The creative process often seems like a spiritual performance in that the artist appears to be blessed with a godlike vision into new insights. We all stubble upon those moments where new ideas just seem to be raining down upon us, although, truth be told, most of the time the connection with the creative source seems broken or even completely cut off. Opening up this connection and staying connected with the creative well has often been the theme of my posts on this blog. For any artists there are a number of methods to encourage creativity in ourselves, and it’s absolutely necessary to be aware of these methods and use them in order to develop this creativity of ours.
Creativity simply doesn’t come by itself. Most importantly I believe – and this I have pointed out before – is to do the actually work. As artist we need to keep creating, we need to transform our internal vision into something concrete, be it a photograph, a painting, a sculpture, a video, a performance or playing with our kids. The creative process thus consists of two faces: Creation and Execution. The creation is the mental or spiritual part of the process but if we don’t execute the idea, in the end we have not created anything at all. Eventually if we keep omitting the execution of the creation, our creative ability languishes and we will be cut off from our creative source. There are moments in the creative process when creation is present, but there are many more moments when it is not. Often the execution doesn’t involve creativity; it can even be boring in that we just have to implement the creative impulse; for instance as photographers applying the right technique in order to get a pictures as we had envisioned.
Sometimes creation and execution goes hand in hand, for example again as photographers trying out different settings in Photoshop. But without any execution, creation will only be but an idea. For that reason I find it useful to distinguish between creativity and creating. Creativity usually refers to inventing something new. According to Webster’s Dictionary creativity is defined as «creative ability; artistic or intellectual inventiveness». On the other hand create is defined as «to originate; to bring into being from nothing; to cause to exist».
So let’s go out there and create, let’s encompass both creation and execution.